Over the course of nearly 19 years’ in marketing, working at some of the world’s most creative agencies, such as Saatchi’s, M&C, JWT, TBWA, FCB, O&M McCanns, BJL, and Cogent Elliot. I’ve been lucky enough to have helped create innovative campaigns across all disciplines and I’m also an Art director Director who loves to be on the edge of emerging technology.
– Integrated/Convergent Marketing Creative
Today I create ‘BIG-Long’ campaigns through TV, Film, Outdoor, Print, Digital and funnel them into engaging experiences on Social, Mobile, Content, Viral, Experiential, Apps, Video, Shopper, Ambient, Gamification, Augmented and Virtual Reality. I’ve done this for some of the world’s biggest brands, such as British Airways, Mercedes, Audi, Porsche, Vodafone, Sony PlayStation, Sky, Amex and Fosters.
– Founder of Global Brand and Digital Agency
I also founded a UK-based brand and digital agency building brands for the UK, China and the Middle East. I repositioned the agency for global markets and successfully exported it to Russia and South America winning business for Pfizer, Mercedes and Audi. Today I also lead digital and brand projects. As lead Brand Creative, I direct Brand Audits, Positioning, Strategy, Architecture, Guidelines and Deliverables. As lead Digital Creative, I direct Brand Experience, Wire Frames, AI, UX, Content, low fidelity designs and design execution for web, digital, ecomms, mobile and apps.
