{"id":9,"date":"2015-10-01T06:58:07","date_gmt":"2015-10-01T06:58:07","guid":{"rendered":"http:\/\/html.orange-idea.com\/barton\/?page_id=9"},"modified":"2018-06-21T09:28:33","modified_gmt":"2018-06-21T09:28:33","slug":"about","status":"publish","type":"page","link":"https:\/\/corysiddall.co.uk\/cd\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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ABOUT ME(short version)<\/small><\/h2>\n
There is nothing I excel at more in life than putting myself in\u00a0a client\u2019s\u00a0shoes,\u00a0unravelling a knotty\u00a0commercial\u00a0problem\u00a0they face\u00a0and\u00a0delivering\u00a0an innovative and visionary creative solution that exceeds all expectations and returns on investment.<\/h5>\n

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ABOUT ME(long version)<\/small><\/h2>\n
Over the course of nearly 20 years\u2019 in marketing, working at some of the world\u2019s most creative agencies, such as Saatchi\u2019s, M&C, JWT, TBWA, FCB, O&M and McCanns, I\u2019ve been lucky enough to have helped create innovative campaigns across all disciplines and used those skills to build my own Global Brand and Digital agency.<\/h5>\n

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– Integrated\/Convergent Creative Director<\/strong><\/h5>\n
Today I create \u2018BIG-Long\u2019<\/b> campaigns through TV, Film, Outdoor, Print, Digital and funnel them into engaging experiences on Social, Mobile, Content, Viral, Experiential, Apps, Video, Shopper, Ambient, Gamification, Augmented and Virtual Reality. I\u2019ve done this for some of the world\u2019s biggest brands, such as British Airways, Mercedes, Audi, Porsche, Vodafone, Sony PlayStation, Sky, Amex and Fosters.<\/h5>\n

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– Founder of Global Brand and Digital Agency<\/strong><\/h5>\n
I also founded a UK-based brand and digital agency building brands for the UK, China and the Middle East. I repositioned the agency for global markets and successfully exported it to Russia and South America winning business for Pfizer, Mercedes and Audi. Today I also lead digital and brand projects. As lead Brand Creative, I direct Brand Audits, Positioning, Strategy, Architecture, Guidelines and Deliverables. As lead Digital Creative, I direct Brand Experience, Wire Frames, AI, UX, Content, low fidelity designs and design execution for digital, ecomms, mobile and apps.<\/h5>\n

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Creativity and Entrepreneurial Spirit<\/strong><\/h3>\n
I believe \u2018un-policed thought\u2019 is paramount for creativity in\u00a0bringing lasting\u00a0value to clients\u2019\u00a0businesses and our lives. I practice this daily and teach this to all\u00a0the\u00a0creative teams I have built and students I have lectured\u00a0to.<\/h5>\n
I also teach creativity is transferable and\u00a0encourage creatives\u00a0to explore\u00a0their\u00a0\u2018creative breadth\u2019 in all they do. I never studied how to write a film or\u00a0how to bring \u2018worlds first\u2019 products to market or launch a play in New York,\u00a0or how to start an agency and expand it globally during a recession.<\/h5>\n
Yet, through transferring creativity and exploring my creative breadth, I now have a film script currently with producers, (click for film script)<\/a> \u00a0I\u00a0helped develop 3 \u2018worlds first\u2019 products to market that are now selling in 8 countries,\u00a0\u00a0(click for product videos)<\/a>\u00a0launched a play in New York\u00a0 (click for Promo)<\/a>\u00a0\u00a0 and\u00a0founded\u00a0a brand communications agency\u00a0expanding\u00a0it\u00a0globally\u00a0to Russia and Colombia\u00a0through UKTI.\u00a0 (click for website)<\/a><\/h5>\n
All the above\u00a0has given me\u00a0plenty of\u00a0experience in business maturity, commercial astuteness and global entrepreneurial spirit, all of which I bring to the role of Creative Director.\u00a0And I never miss an opportunity to \u2018up-skill\u2019 myself and add value\u00a0to others through pushing my creative\u00a0abilities.<\/h5>\n

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Lecturing, Guest Speaking, Judging and Awards<\/strong><\/h3>\n
I\u2019m very proud to be a guest lecturer for the UK\u2019s leading creative communications courses where I have presented\u00a0on current topical concerns:<\/h5>\n

– \u2019The future creative and current skills gap in advertising and HE\u2019<\/h4>\n

Researched and presented to Lincoln University for department and course leaders on the BA Creative Advertising course. (click for presentation)<\/a><\/h5>\n

– \u2019The danger of opting for digital content over \u2018Old Fashioned Ads’<\/h4>\n

Researched and presented to department and course leaders at Falmouth School of Art for MA Creative Advertising. (click for presentation)<\/a><\/h5>\n
As well as guest lecturing,\u00a0I’ve\u00a0also been a guest speaker for the UK Embassy in Bogota and Moscow where I have spoken to leading CEOs on:<\/h5>\n

– The importance of international brand marketing in emerging economies\u2019\u00a0(click for presentation)<\/a><\/h4>\n
I\u2019ve also sat on UKTI seminars for\u00a0\u2018South America Export\u2019 where I\u2019ve been\u00a0asked to\u00a0pass on\u00a0my insights and experience to the next generation of<\/h5>\n
export marketers on the subject of exporting services and \u2018International\u00a0brand marketing in developing countries\u2019.<\/h5>\n
For Pfizer, I\u2019ve enjoyed conducting\u00a0workshops on behalf of their bi-annual convention in Greece, on the subject of\u00a0\u2018How to write the perfect creative brief\u2019, focusing on\u00a0single-minded proposition building, emotional sales points, and proposition\/benefit strategies.<\/h5>\n
One of my most humbling honours was\u00a0to be\u00a0invited\u00a0to judge the American Illustrator bi annual awards for the Society of Illustrators in New York.<\/h5>\n
Regarding honours,\u00a0I have had my fair share of awards but none of them has\u00a0yet to top my breakdancing award while at school.\u00a0(click for image)<\/a><\/h5>\n
And finally, some kind words and references from around the world. (click for references)<\/a><\/h5>\n

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Warmly, Cory.<\/h5>\n

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